Our Story

I've always had a passion for fashion. I love to look cute. I have never cared about other people’s opinions, it had to be cute to me. I had to feel pretty. I always felt like if you looked good, you felt good, and people treated you better. So I always took pride in my appearance. I love to shop, so it only made sense for me to start a boutique. Plus I was addicted to online shopping. Now instead of shopping for myself, I shop for the boutique. 

I've always had the “idea” of opening a boutique but it was heartbreak that made me stop thinking about it and talking about it, but rather start DOING something about it. It was the pain that pushed me. I couldn’t talk to anybody because I couldn’t talk about it – not that I didn’t have anybody to talk to, but because I had to protect my emotional and mental health. I’m the mother of three sons and I couldn’t afford to have any kind of breakdown. I needed to go to work . So instead of saying  "Woe is me," crying about it, being depressed about it, and being in the fetal position dwelling on something I couldn’t change, I used the pain to fuel me to do something I’ve always hesitated to do. I stopped talking about what I wanted to do and actually started to do something about. I started researching how to start an online boutique instead of listening to music while I was at work. I listened to any and everything about starting an online boutique.  I distanced myself from any negative vibes I had in my life.  In any spare time I had, I was either reading or listening to something that could help me mentally, emotionally, spiritually, physically or financially.  I began working overtime and spent every dime investing in my business. I was actually going through one of the toughest times of my life and nobody knew it but me.  I was literally living the song lyric, "I’m dying inside and nobody knows it but me."  It was one of the most challenging  times of my life, but also the most productive .

I remember seeing a post on Facebook that asked, "Have you ever went to work with a heartbreak?" and I responded 6 days a week ,12 hours a day. 

I had the idea of starting a modest boutique, because at the time I was on a spiritual journey that focused on modesty . I’m still on a spiritual journey because I feel like that’s what life is ; but as I’m evolving I learned it doesn’t matter if I choose to dress modest or decide to show some skin; what matters most is the woman I am within . And that’s how I started the MO COLLECTION of Modest By MONIE , the styles are more alluring .

Monie is my nickname, but it’s the name I’m most called; no one in my family calls me by my first name.  When my sons were little they thought my real name was Monie and there are tons of people that think that too. (FYI Monie was derived from Simone which just so happens to be my middle name). On the first day of Virgo season (how ironic, I’m a Virgo) I purchased my LLC and the ball started rolling from there.

What’s funny is, what pushed me over the edge and pushed me even further was the day I was playing with my logo and thinking of little sayings I could use for advertising. I was making a post on Facebook, but I was using the only me option so only I could see the post, or so I thought. I wasn’t thinking anything about it because only I could see it, so I went back to listening to my tutorials and podcast, taking notes on everything I needed to do and how I needed to do it.  Hours later I took a break from that to get on Facebook. I was getting all  of these notifications and shares. The post I made was PUBLIC not ONLY ME. This was in October. I was so glad it said coming soon and no actual date because I was still in the research stage and had not purchased one item. I was still looking for vendors!

Needless to say, that added fuel to the fire and I looked at it like a confirmation so I ran with it. I started advertising and promoting my business. Now I’m here. What I get from all of that is EVERYTHING HAPPENS FOR REASON.  The 2020s started as the most challenging times of my life but also the most productive. I look at the pain I was going through as contractions and I had to push through to birth one of my dreams just like I did giving birth to my children. It also showed me that I could do anything I put my mind to and actions with.  I’m so proud of me because instead of just talking about it, I actually did something. In a nutshell (haha) that’s my story – the beginning of Modest by Monie and it’s just that the beginning because The Sky is the Limit!